The upsides of releasing a digital single: Obviously you can’t (and shouldn’t) bang out a full album every two or three months, so instead: singles! Platforms like Spotify and YouTube even reward artists who put out songs and videos on a regular basis. In our world of short attention spans, releasing music more frequently can play a significant factor in your success. You should also weigh the pros and cons of releasing standalone songs.Īs artists, we’re dealing in “attention economics.” Gone are the days when you could disappear for three years to make your next album and expect fans to stay loyal.
How do you position your single to capitalize on streaming tools and algorithmic traction?.How does a single help you tell a little bit more of your artist story?.How will this song help you get to the next level in your music career?.How is the launch of this single going to enhance your relationship with your audience?.How are you going to attract listeners, encourage streams, and drive downloads?.You’ll want to tackle each of these questions – and probably some more – when you’re formulating your release strategy. You need to first consider the strategy behind the release of your single There’s a lot more to it than distributing your single worldwide via CD Baby too. The bad news: Every other artist has a new single to promote too, so you can’t just drop a song into the world and expect it to reach people without some effort and advance planning.Īll this to say, there’s a lot more to releasing a single than just throwing it up on SoundCloud or Bandcamp.
The good news: We’re living in an age of singles, and there are tons of ways to put one song to work. The benefits and challenges of releasing singles Of course chance always plays a part, but the outcome is partially in your own hands. The music could change the world, it could wow a few people, or it could go completely ignored. Once the song is available, anything could happen. So you record and distribute that song as a single to platforms like Spotify, Apple Music, and YouTube. You write a song, or you find a song the song moves you and you want it to move the world. How to plan your next single release: promotion and distribution tips for a standalone track.
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